Based on the long-running game show The Price is Right, the 2010 edition allows players to hit all the highlights from the show - bidding on Contestant's Row, playing one of 30 pricing games, spinning the giant wheel, and hopefully participating in the Showcase. Single player has two modes. "Classic" simply takes you through a single episode of the show as a contestant. "Three Strikes" has you keep playing as a contestant until you lose at Contestant's Row three times. Win or lose at the Row, you'll still play a pricing game after, and try to rack up the most money before you get your three strikes. This release improves on the previous DS edition by lowering the audience background noise, with different audio sliders for sound and narration, and features improved animations.